Ski and Rider Favorites, Rituals and More from Every Generation

A hot topic around the Sugarbush Marketing office recently has been how different generations compare and contrast. Our team ranges across multiple generations, more often then not, having some in the same generation but on completely opposite sides of it. As Millennials versus Gen Z versus Gen X are all anyone is seemingly talking about these days, it made us think. We see guests on our mountain ranging from 2 to 99. As the ski industry shifts and changes, slowly …