Let The Lion Roar

When I was a kid, my family went on safari in Kenya. One of the memories forever burned in my then 11-year-old brain was witnessing a pack of lions stalk and eventually take down a wildebeest. The process was slow and elaborate. The lions stalked for what felt like an eternity before accelerating full force on the herd. Then just like that…feasting time. In the ski industry us marketers love to use the adage “March comes in like a lion”. …