Transform Yourself with the This Mountain Makes Us Virtual Photobooth

This season’s campaign which you may or may not have noticed, has raised a few eyebrows. Most notably with our opening day hats. If you were here, you would know they featured a pink glazed donut with wings. Pretty cool, right? But also…why. Well we have a pretty good reason for leaning into some fun and funky creative this season. And that reason is, This Mountain Makes Us. Literally. Sugarbush makes us who we are as dedicated skiers, riders, and …