Rise Above with #BeOneOfABillion: Celebrating 50K Vertical Feet and Sharing Your Journey

The journey to the top isn’t just about the ascent—it’s also about the descent. Every skier and rider knows that the thrill of the mountain isn’t just in the climb but in how you rise after every descent. And now, we’re on a mission to inspire a billion vertical feet—and we’ve already hit 50,000! That’s an incredible achievement, but we’re just getting started. As part of the Decent to Rise Above challenge, we’re calling on all adventurers, athletes, and mountain …